The magic behind brand asset management

Few companies have a brand that is as universally loved as Disney. With partners all over the country creating in-house communications, it became vitally important the brand was represented consistently and accurately.

Our members-only brand asset management system was christened MagiKit. It’s now home to all the assets for Disney Cruise Line, Disneyland® Paris and Walt Disney World Resort Florida. MagiKit allows agents to access everything from one central dashboard, ensuring a consistent user and brand experience.

The interface is more time efficient for users who want to access multiple brands. It’s effective, reliable, and most importantly of all, Disney will never lose any of its magic and sparkle.