Developing magic for mobile

Disney wanted a bespoke app for their customers who booked a holiday to Disneyland® Paris through Thomson travel agents. The app was to be fun, informative and create excitement by providing a countdown to the holiday. We also translated the app into 4 languages and distributed throughout Europe.

Our app’s features include:

  • Videos
  • Games (released two days before the holiday so kids can play en route)
  • A guide to French phrases
  • Maps of the parks
  • Social sharing
  • Pushes, alerts and gradual unlocking of information
  • Details of seasonal shows and events
  • Quizzes
  • A special message from Mickey Mouse himself
  • The weather the day before guest's arrival

With over 40,000 downloads so far, we can definitely say it’s worked its magic.